Content Strategy Archives - Avada Marketing Consultant https://bluebourne.com/portfolio_category/content-strategy/ Leading Attribution & Analytics based Marketing Agency Sat, 17 Jun 2023 12:13:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 230652963 Creativity helped HeroPost to increase their brand reach vertically https://bluebourne.com/case-study/creativity-helped-heropost-to-increase-their-brand-reach-vertically/ https://bluebourne.com/case-study/creativity-helped-heropost-to-increase-their-brand-reach-vertically/#respond Wed, 24 Jun 2020 16:58:48 +0000 https://bluebourne.com/?post_type=avada_portfolio&p=431 10x
Sales increase with the same ad spend

The post Creativity helped HeroPost to increase their brand reach vertically appeared first on Avada Marketing Consultant.

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The Challenge

The primary objective was to significantly increase Heropost.io’s brand reach and establish a stronger online presence. Our goal was to leverage Google Ads’ Performance Max campaigns to maximize visibility and drive high-quality traffic. Additionally, we aimed to harness the power of Facebook’s Lookalike Audiences to target relevant users and expand brand recognition.

The Strategy

 

  1. Google Ads: Performance Max Campaigns: We conducted thorough keyword research and optimized Heropost.io’s Google Ads campaigns for Performance Max. By leveraging machine learning and automation, we maximized ad performance across Google’s network, including search, display, YouTube, and Discover. This allowed us to reach a wider audience and drive targeted traffic to Heropost.io’s website.
  2. Facebook: Lookalike Audiences: To target potential customers with similar characteristics to Heropost.io’s existing customer base, we utilized Facebook’s Lookalike Audiences feature. By analyzing data from customer profiles, we created custom audiences and expanded reach by targeting users who exhibited similar behaviors and interests. This approach ensured that Heropost.io’s ads were delivered to relevant and highly potential customers.
  3. Compelling Ad Creatives: To capture the attention of the target audience, we developed compelling ad creatives that highlighted the unique features and benefits of Heropost.io. We focused on delivering a clear value proposition and utilized persuasive visuals and engaging copy to drive user engagement and click-through rates.
  4. Continuous Monitoring and Optimization: We closely monitored the performance of Google Ads and Facebook campaigns, analyzing key metrics such as impressions, click-through rates, conversions, and cost per acquisition. This allowed us to identify areas for improvement and optimize the campaigns to achieve maximum results and a higher return on investment (ROI).

245%

Success Rate

#1

Marketing Firm

520+

Projects Delivered

Team working

The Result

  1. Google Ads Success: Through our optimized Google Performance Max campaigns, Heropost.io experienced a significant increase in brand reach. Their ads were displayed across a vast network, including search results, YouTube videos, and relevant websites. As a result, Heropost.io witnessed a remarkable 50X growth in brand reach, driving a surge in website traffic and brand visibility.
  2. Facebook Lookalike Audiences: By leveraging Facebook’s Lookalike Audiences feature, we successfully targeted users with characteristics similar to Heropost.io’s existing customer base. This highly targeted approach resulted in increased engagement and conversions, expanding Heropost.io’s customer reach and driving business growth.
  3. Enhanced User Engagement: The compelling ad creatives and targeted campaigns resulted in improved user engagement on both Google Ads and Facebook. Heropost.io experienced a significant increase in click-through rates, generating high-quality traffic to their website and boosting conversions.

Positive ROI

Through continuous monitoring, analysis, and optimization, we achieved a positive return on investment (ROI) for Heropost.io. The combined efforts on Google Ads and Facebook resulted in increased brand visibility, customer acquisition, and revenue growth.

Traffic

“The team’s dedication to crafting compelling ad creatives was evident in the impressive user engagement we experienced. Their ability to deliver clear value propositions and captivating visuals captured the attention of our target audience, resulting in improved click-through rates and ultimately driving more conversions.”

Keith Bevers

AVP Marketing. HeroPost

The post Creativity helped HeroPost to increase their brand reach vertically appeared first on Avada Marketing Consultant.

]]> https://bluebourne.com/case-study/creativity-helped-heropost-to-increase-their-brand-reach-vertically/feed/ 0 431 How Next used social media to turn haters into loyal fans and ambassadors https://bluebourne.com/case-study/how-next-used-social-media-to-turn-haters-into-loyal-fans-and-ambassadors/ https://bluebourne.com/case-study/how-next-used-social-media-to-turn-haters-into-loyal-fans-and-ambassadors/#respond Wed, 24 Jun 2020 16:54:25 +0000 https://bluebourne.com/?post_type=avada_portfolio&p=425 100%
Annual growth with 40 hours week

The post How Next used social media to turn haters into loyal fans and ambassadors appeared first on Avada Marketing Consultant.

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The Challenge

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Voluptatum ab sunt tenetur voluptas.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi. Pellentesque a bibendum tortor. Sed scelerisque auctor odio, id scelerisque diam fermentum sit amet.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi.

245%

Successful Rate

Curabitur ac leo nunc. Vestibulum et mauris vel ante finibus.

#1

Marketing Firm

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520+

Business

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“The theme is always up to date with the changes of wordpress, following everything that’s happening. I’ve never had anything break with the update. Overall, the best theme I’ve tried.”

Andrew Karter Client
Sandy Schadler

Marketing Consultant Expert

Team working

The Process

Sed tincidunt tempor leo, vitae consequat lorem ornare ultricies. Nullam fringilla ultricies pharetra. Aliquam suscipit leo vel est fringilla laoreet in eget lorem. Proin non rhoncus nulla. Pellentesque porta nunc pretium, scelerisque justo a, tincidunt tellus. Mauris eu dictum mi. Vivamus non finibus ligula.

  • Proin ullamcorper eleifend ornare vel augue
  • Fusce finibu tincidu fermentum blandit
  • Vestibulum ante ipsum fames in faucibus

Vivamus mollis, est ut ornare hendrerit, turpis mauris eleifend nunc, a rhoncus felis arcu cursus turpis.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi. Pellentesque a bibendum tortor. Sed scelerisque auctor odio, id scelerisque diam fermentum sit amet.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi.

Grow your traffic

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Traffic

Increase your sales

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Sales Chart
Marketing Project

Conclusion

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Qui voluptatum sunt tenetur voluptas.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi. Pellentesque a bibendum tortor. Sed scelerisque auctor odio, id scelerisque diam fermentum sit amet.

Aenean dictum quis rhoncus nisi.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi.

“The theme is always up to date with the changes of wordpress, following everything that’s happening. I’ve never had anything break with the update. Overall, the best theme I’ve tried.”

Melissa Dean Client
Lenna Emmer

Marketing Consultant Expert

The post How Next used social media to turn haters into loyal fans and ambassadors appeared first on Avada Marketing Consultant.

]]> https://bluebourne.com/case-study/how-next-used-social-media-to-turn-haters-into-loyal-fans-and-ambassadors/feed/ 0 425 How Abstract reached a global audience with a minuscule budget https://bluebourne.com/case-study/how-abstract-reached-a-global-audience-with-a-minuscule-budget/ https://bluebourne.com/case-study/how-abstract-reached-a-global-audience-with-a-minuscule-budget/#respond Wed, 24 Jun 2020 16:53:16 +0000 https://bluebourne.com/?post_type=avada_portfolio&p=423 80%
Revenue Increase

The post How Abstract reached a global audience with a minuscule budget appeared first on Avada Marketing Consultant.

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The Challenge

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Voluptatum ab sunt tenetur voluptas.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi. Pellentesque a bibendum tortor. Sed scelerisque auctor odio, id scelerisque diam fermentum sit amet.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi.

245%

Successful Rate

Curabitur ac leo nunc. Vestibulum et mauris vel ante finibus.

#1

Marketing Firm

Curabitur ac leo nunc. Vestibulum et mauris vel ante finibus.

520+

Business

Curabitur ac leo nunc. Vestibulum et mauris vel ante finibus.

“The theme is always up to date with the changes of wordpress, following everything that’s happening. I’ve never had anything break with the update. Overall, the best theme I’ve tried.”

Andrew Karter Client
Sandy Schadler

Marketing Consultant Expert

Team working

The Process

Sed tincidunt tempor leo, vitae consequat lorem ornare ultricies. Nullam fringilla ultricies pharetra. Aliquam suscipit leo vel est fringilla laoreet in eget lorem. Proin non rhoncus nulla. Pellentesque porta nunc pretium, scelerisque justo a, tincidunt tellus. Mauris eu dictum mi. Vivamus non finibus ligula.

  • Proin ullamcorper eleifend ornare vel augue
  • Fusce finibu tincidu fermentum blandit
  • Vestibulum ante ipsum fames in faucibus

Vivamus mollis, est ut ornare hendrerit, turpis mauris eleifend nunc, a rhoncus felis arcu cursus turpis.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi. Pellentesque a bibendum tortor. Sed scelerisque auctor odio, id scelerisque diam fermentum sit amet.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi.

Grow your traffic

Nullam et cursus neque, eget fringilla dolor, curabitur ac leo nunc. Vestibulum et mauris vel ante finibus.

Traffic

Increase your sales

Nullam et cursus neque, eget fringilla dolor, curabitur ac leo nunc. Vestibulum et mauris vel ante finibus.

Sales Chart
Marketing Project

Conclusion

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi.

Qui voluptatum sunt tenetur voluptas.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi. Pellentesque a bibendum tortor. Sed scelerisque auctor odio, id scelerisque diam fermentum sit amet.

Aenean dictum quis rhoncus nisi.

Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi.

“The theme is always up to date with the changes of wordpress, following everything that’s happening. I’ve never had anything break with the update. Overall, the best theme I’ve tried.”

Melissa Dean Client
Lenna Emmer

Marketing Consultant Expert

The post How Abstract reached a global audience with a minuscule budget appeared first on Avada Marketing Consultant.

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